Whilst working on a marketing campaign for a client we needed to target a variety of audiences via a landing page. Working in medical, it isn’t uncommon for us to design ways to speak with consumers and professionals at the same time. However, clever copywriting can only take you so far. Naturally particular audiences care about different aspects of the same product and targeting messages that are specific to their needs makes sense.
You can read more about it, download and even contribute to the repository on Github and if you have any feedback, do let us know!