At it’s heart, Your Health is a quarterly newsletter established in 1997. The publication provides GP practices with a convenient way to meet accreditation requirements for patient communications.
Making printed media available in the waiting room of a doctor’s surgery is a great way to engage with a captive audience. However, since the rise of smartphones, things have changed.
These days the amount of information available to people is mind boggling — nearly everyone carries the entire internet in their pocket! Personally curated media can be consumed opportunistically and ephemeral content usually wins out, due to it’s inherent, short lived nature.
This explosion of choice means there is more competition and a perceived drop in relevance and value for traditional mediums.