Thermon is a solution for monitoring and logging temperatures using an Internet of Things (IoT) device, with applications in medical research and healthcare. The app makes it insanely easy to keep track of refrigerated products by sending users weekly reports and immediate SMS alerts if anything out of the ordinary is detected.
Thermon’s existing website and branding did not reflect or communicate the key features of the product clearly. There was a clear need to improve the product marketing in order to focus on the benefits and outcomes within a healthcare vertical.
The Thermon platform is seriously amazing, there is nothing like it available in the market today.
For this reason we devised a value proposition and strategy with precise reach — to engage people who didn’t even know they needed it (until they heard from us).
Key to our approach was the dissemination of education around suitability of use in a regulated environment, to generate a gold standard reputation for temperature monitoring.
How We Did It
After we implemented our strategy and design solutions and kicking off a marketing campaign leads were increased by a significant amount, leading to a huge return on Thermon’s investment with us.