Demand Gen Agency
Cold outreach burns through the market and makes you look desperate and needy. Take a strategic approach to build awareness and capture demand, naturally.
BRANDS WE'VE HELPED
Your team are awesome! As we step into a critical growth phase for Procept and the invaluable support that Fluidic provide, I could not be happier with the team you have assembled to achieve our goals.
Fluidic are exactly the team I wanted when we started looking for assistance. Its amazing seeing everything come to life.
The Game is Up
Traditional Lead Gen is Broken
Spray-and-pray techniques are not enough to save you. Modern buyers (just like you) are sick to death of crappy mass outreach emails! To win you need to be present where the masses gather and be noticed for the right reasons.
❌ 🤮
Lead gen
- Interruptive and intrusive tactics
- Low response and conversion rates
- Heavy reliance on generic personalisation
- Burns brand reputation over time
- Pushy sales tactics with little trust
- Short-term, unsustainable results
✅ 🤩
Demand Gen
- Attracts and nurtures your ideal customers
- Builds brand authority and trust
- Warms up leads before sales outreach
- Higher engagement and conversion rates
- Sustainable, long-term growth
- Educates and adds value to the audience
- Creates inbound demand for your solutions
Start Generating Warm Leads Who Want Your Product and Services!
Fast forward your success with our know-how and team behind you
Wait, what is Demand Generation?
Demand generation is the process of creating and capturing interest in your product or service to drive pipeline and revenue. It goes beyond just lead generation — focusing on building brand awareness, educating potential buyers, and nurturing them through the buying journey. A strong Demand Gen strategy combines Demand Creation (sparking awareness and interest) with Demand Capture (converting existing demand into sales) to ensure long-term growth and predictable revenue.
How does it work?
Three simple steps to launch your Demand Gen Programme:
The Elements of Demand
Demand generation isn’t just about getting your name out there — it’s about strategically creating awareness and capturing interest which converts into pipeline and revenue.
Paid Media
Thought Leadership
Podcasts
Social Proof
Email Marketing
Automations
Ungated Content
Community
Newsletters
Advertising
Webinars
Reviews
Demand Answers!
Demand generation is an ongoing process involving many activities and areas of focus. It’s never really done because it drives leads to you when the time is right for them to buy, and that’s a tap that you don’t want to turn off! That said, you should expect to see results from a fully-fledged Demand Gen programme within around 6 months.
Many mid-tier B2B companies rely too much on referrals, outbound sales, or sporadic marketing efforts. This creates unpredictable pipeline fluctuations. Demand generation builds steady, inbound interest by creating awareness and nurturing prospects long before they enter the buying process, leading to a more predictable and scalable pipeline.
Yes. B2B deals often have naturally long sales cycles, but demand generation warms up prospects ahead of time with thought leadership, educational content, and trust-building initiatives. This means that by the time they engage with your sales team, they’re already far along in their decision-making process, reducing uncertainty and delays.
For businesses focused on short-term lead generation — chasing MQLs, running cold outbound, and expecting quick wins — demand generation offers a more sustainable, cost-effective, and higher-converting alternative. Read about why Demand Gen beats Lead Gen hands down.
Instead of focusing only on MQLs (Marketing Qualified Leads), measure pipeline growth, sales cycle acceleration, and revenue impact. Key demand gen metrics include:
- Brand lift (increased awareness and engagement)
- Account penetration (more enterprise decision-makers engaging with content)
- Inbound pipeline contribution (how many deals originate from demand gen)
No. When done correctly, demand generation is a revenue driver, not a cost centre. It reduces customer acquisition costs, increases deal size, and creates a sustainable pipeline of qualified enterprise leads, leading to faster and more consistent revenue growth.
Are we right for each other?
We are typically most effective when working with companies that…
- Sell high value B2B tech or services (not just SAAS)
- Have established product-market fit
- Experience long and complex sales cycles
- Have a growth mindset and want to make it big
- Aspire to reach (or already sell to) the enterprise
- Value long-term strategy over short-term tactics
- Understand that growth is an ongoing journey
We might not be the perfect match if…
- You think running Google ads for 2 months will solve all your problems
- You think experienced marketers are worth $30 an hour
- You pay the gardener $350 to mow the lawn
- You hate AI, wear a tin-foil hat and think the earth is flat
- You love AI and want to embed it into humanoid robots
- You want to 100× your revenue in 3 months
- Your average deal size is $100
- You find 88 mph is too fast
- You think the DeLorean is whack
- You use the word whack
- You want us to work for free and share your profits
How We Work
Fire Up Your Demand Gen Engine!
Whether you’re constrained by a limited budget or ready to invest in seriously moving the needle, we can help you be noticed for all the right reasons!
1. DIY
Take advantage of our IP and implement yourself.
2. Hybrid
Work together, get the help you need, when you need it.
3. Full Service
Sit back, relax and let us handle the heavy lifting.
