B2B Branding Agency
Impeccable brand strategy and design for B2B technology companies that want to stand out and be noticed.
BRANDS WE'VE HELPED
Fluidic are exactly the team I wanted when we started looking for assistance. Its amazing seeing everything come to life.
It took me a long time to find the right partners to work with. So happy to be working with you guys.
B2B Branding matters
Sometimes looks are everything!
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Builds trust & credibility
A strong brand signals professionalism. -
Differentiates from competitors
Stand out in a crowded market. -
Attracts ideal customers
Relatable positioning attracts the right leads.
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Supports premium pricing
Perceived value justifies higher rates. -
Boosts sales efficiency
Strong branding reduces friction in the funnel. -
Drives long-term growth
Consistency builds recognition and loyalty.
What’s Included
Everything your B2B brand needs to make a striking impression!
Brand Strategy
A brand strategy is a plan to systematically develop a brand to meet business objectives and influence audience perceptions. It comprises nine components divided into three sections:
- Brand Core: Brand Purpose, Brand Vision, Brand Values.
- Brand Positioning: Target Audience, Market Research, Awareness Goals.
- Brand Persona: Brand Personality, Brand Voice, Brand Tagline.
These elements help shape a brand’s identity, positioning, and communication style to stand out in the market.
In a collaborative process, we will work with you to determine and define each of these components, which then act as a formative guide to your brand’s visual and verbal identity.
Brand Naming
This is an optional workshop where we will provide you with:
- A proven process to naming strategy
- Lucrative brainstorming exercises
- Effective tools to evaluate names
- IP evaluation
Resulting in a powerful name that attracts customers and boosts sales.
Brand Guidelines
Documentation that outlines how to effectively use your new brand identity! It provides creative guidelines for using your brand’s visual and verbal elements, such as logo, colours, fonts, imagery and copy, ensuring a unified and recognisable brand presence across all forms of communications. It empowers you, your team, and any external partners to maintain brand consistency.
Inclusions:
Click below for a sample…
- Brand Colour Palette A cohesively defined colour palette and gradients that reflect your brand’s personality, and maintains visual consistency.
- Typographical Selections Fonts curated to complement your brand’s tone and aesthetic. These fonts will seamlessly unify your written communication, encompassing headings, subheadings, and body copy across all brand channels.
- Brand Elements × 5 This includes brand patterns and supporting graphic elements. These assets empower your brand’s visual identity, extending it beyond just the logo. They ensure a cohesive and impactful presence across various platforms.
- Branded Mockups High-quality images that showcase how the new visual identity can be applied across different mediums, from digital platforms to physical spaces. You can reuse these images on social media, websites, and marketing campaigns.
Guidelines for copywriters and your team on how to create written content in a consistent tone of voice that reflects the new brand and resonates with your ideal customers.
- Brand Personality Keywords and Traits A document outlining the chosen personality keywords and traits that define the brand’s character. Detailed descriptions of each personality trait, explaining how it manifests in the brand’s behaviour and communication.
- Brand Voice Keywords A list of brand voice keywords that guide the tone, style, and language of the brand’s communication. Definitions and guidelines for using each brand voice keyword in various communication channels.
- Brand’s Core Values A clear and concise statement of the brand’s core values, describing the principles and beliefs that guide the brand’s actions. An explanation of how each core value aligns with the brand’s personality and resonates with the target audience.
- Brand Persona Guidelines A comprehensive guide that combines the above elements to create a unified brand persona. Instructions on how to incorporate the personality keywords, traits, brand voice keywords, and core values into all aspects of branding.
Brand components encompassing brand vision, values, purpose and personality.
Logo Package
- Logo design Design of a memorable logo that uniquely identifies your brand.
- Logo package Packaged logo files that include horizontal, vertical and brandmark variations (in all relevant file formats shown below).
- CMYK and RGB colour gamuts (for print and digital)
- Full colour, black, white and greyscale versions
- Each as ai, pdf, eps, svg, png and jpg file versions
Supplementary Items
- Original documentation Documentation/slides from all workshops and meetings, cleaned for brevity and presented as pdf files. This serves as a reference point for the design decisions made.
- Typography Suite A package of all applicable font files.
- Corporate Identity Optional design and print service for business stationary: letterheads, compliments slips, business cards, slide deck templates and cross-platform email signatures.
Pricing
We offer 3 tailored packages to suit your business needs and budget.
BRAND
ESSENTIALS
Budget - Basic Strategy
- Logo Design
- Colour Palette
- Typography
BRAND
EXTRAS
Rebrand - Enhanced Strategy
- Logo Design
- Colour Palette
- Typography
- Brand Elements
- Mockups
BRAND
EXTENSIVE
Overhaul - Everything in Extras
- Plus Brand Naming
- Stationary Package
- Email Signatures
Book a call using the buttons above to enquire about availability, or if you need to mix and match specific components.
Eliminate the Guesswork!
Primary logo, secondary logo, favicon, and sub-marks, all in versatile file formats for seamless integration across print and digital media.
Two modification rounds included designated assets to ensure satisfaction.
Absolutely! It is suitable for entrepreneurs and established brands seeking a fresh or refined visual identity.
Your leadership team, and a Fluidic Growth Consultant as facilitator.
The following items are not included:
- Cost of digital assets such as premium stock photography, icon sets or graphical components.
- Licence fees and costs for any typefaces selected.
- Additional revisions beyond the modification rounds which will be charged at our standard hourly rate.
Otherwise, our standard Terms of Service and Service Level Agreement apply to this work.
Our Perfect Fit
We are typically most effective when working with companies that…
- Sell high value B2B tech or services
- Have established product-market fit
- Experience long and complex sales cycles
- Have a growth mindset and want to make it big
- Aspire to reach (or already sell to) the enterprise
