Essential Tips for WordPress Blogs
- Ensure you change the permalink (url) structure to be SEO friendly at the very beginning. If your WordPress blog has been running for a while and you haven’t already done this, proceed with caution! It will affect search engine indexes and could impact traffic to your site unless you put appropriate redirects in place.
- If you plan on cross-post blog articles to other platforms such as Medium make sure you understand what a canonical URL is and decide which site should be attributed as the one that hosts the original content.
- Assuming that you’re blogging about topics related to your startup running a blog will enhance the SEO of your website and bring you new visitors, who may become leads. Growing an audience takes time so don’t expect success overnight but there are techniques that can help; check out this Medium post about how Ahrefs did it.
- When you start blogging learn about writing headlines that grab attention and entice visitors to read more. Newscred and Mark Growth each have articles that may help.
Know Your Audience!
Most organisations have six stakeholder markets they’ll need to communicate with. These include:
- Existing customers
- Prospective customers
- Internal (Staff/Board)
- Partners and Suppliers
Develop A Content Marketing Strategy
One way to remain engaged with these segments is by developing a content marketing strategy, keeping your six markets in mind. Another excellent article about documenting and ensuring the content marketing is aligned to strategy is available from NewsCred.
It is also beneficial to consider what consumers want from brand content, which boils down to being different and authentic. In other words, don’t write an article about how “We are building a stethoscope that even a baby can use” if you have a bog standard design that is complicated to operate. It’s considered click bait if you don’t make good on your promises and will only serve to drive your visitors away.
With the strategy in hand, you can then use tools like blogging and social media to achieve your goals.
Become a Social Media Guru
There is no need to be active on every social media platform, just where your target market is. Felicia Sullivan’s article on the subject makes this point well. Use your customer insights and research as a guide for where to hang out! To help you choose here is a summary of platform strengths and weaknesses and some ways to get more followers.
If you have limited time and resources (likely) and multiple platforms to manage, services such as Hootsuite and Buffer have a free tier and help you manage multiple accounts across platforms, identify opinion-leaders schedule posts and engage in two-way communication. They also have pretty good mobile apps so you can manage aspects of your engagement away from the desk.
Social media takes time, from both a management perspective and in order to develop an audience. This is another reason we suggest starting early, so you can grow your brands digital presence organically by commentating on the development of your progress along the way. Share the highs and the lows, people love to feel emotion!
♥ Create Content People Love ♥
There are loads of great web applications that can speed up the process of creating original, copyright-free images and designs for your social media posts.
For posters, social media posts, infographics, and more try Canva. It’s a fantastic, cheap and fast way to develop professional looking graphics for digital as well as print.
Illustrations are a fantastic way to convey complex ideas in a simple and attractive manner and are coming into vogue at the moment. For some freebies check out FreePix and Pixabay to get started or talk with us if you need some custom illustrations.
For quality, copyright-free photographs Pexels and Unsplash are both great, or multitask and use an aggregator / search engine like Everypixel. To get away from generic looking stock photography, try Australia’s own Aus Stock Photo otherwise there are lot’s of quality (paid) microstock agencies including Dreamstime, Shutterstock and iStockphoto.
Finally don’t forget the camera on your phone which is probably capable of taking high SLR quality photos. It”s with you all the time and nothing beats authentic images to match your story. Take Smartphone Photography 101 or consume some tips and get snapping!