Your Health

Your Health is a GP marketing service that employs rich consumer content about common medical conditions, fitness, eating well, exercising and preventative health to captivate, educate and inspire.

A Brief History

At it’s heart, Your Health is a quarterly newsletter established in 1997 to meet accreditation requirements for medical practice communication.

Making printed media available in the waiting room of a doctor’s surgery is a great way to engage with a captive audience. However, since the rise of smartphones, things have changed.

These days the amount of information available to people is mind boggling – nearly everyone carries the entire internet in their pocket! Personally curated media can be consumed opportunistically and ephemeral content usually wins due to it’s inherent, short lived nature.

This explosion of choice means there is more competition and a perceived drop in relevance and value for traditional mediums.

Years

Customers

Newsletters per Edition

Project summary

In an increasingly digital world, Your Health newsletter is a refreshingly lo-fi product to offer patients! But less people than ever take printed material with them and we identified a need to expand Your Health into the digital realm.

By taking an agile approach to re-imagining the Your Health brand we are evolving it from a humble newsletter into a digital platform. Our vision to deliver Practice Marketing As A Service (PMAAS) will empower GP surgeries with the exact tools they need to grow and ensure a bright future for everyone.

The Strategy

We are in the process of modernising the software stack and building out a range of services that are a response to the needs of medical practices in Australia.

  • GP Newsletter
  • eNewsletters
  • Patient Information Brochures
  • Website Builder
  • Health Widgets
  • Design Services
  • Social Media Management

The big picture is to provide a low-touch, affordable marketing solution for busy practice managers to boost their patient engagement, without them having to learn a new profession along the way.

Outcomes (So Far)

It’s early days but we are already seeing great results so far, retaining more customers in the core business as a result of improving the software experince.

During 2018 we’ll be rolling out a lot of changes. You can follow us on Twitter for updates, or keep an eye on the Your Health website.

Want To Get In On The Action?

Whether you’re selling content, pushing products or creating the next big thing, fluidic can help. We are dynamic, which means managing any type of marketing requirement — from development, strategy or one off projects — is our absolute forte!

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Our Work Speaks Volumes

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