1. You went from having a PhD in laboratory science to running a marketing agency. Why the change?
I have always enjoyed science because of its inherent technicalities, but I also love art and design, and how it can have such a huge subjective influence. The work that we do at the agency is a fusion of these passions. We use the latest tools to analyse and investigate what works, and we combine that with a creative approach to strategy and design.
2. Why do you love marketing scientific and medical organisations?
We’re living during an exciting time in human history.
The speed and depth of new development in medicine and science will have a significant and profound effect on the quality of human life.
So, I think the work they do is pretty amazing and having the opportunity to work alongside the teams that drive these companies, and help them to achieve success and exceed their targets, is a real honour.
3. What excites you most about web development and digital marketing?
The constant change. The technology underpinning both are developing so fast and the need to stay educated on the tools, techniques and design trends is always there. It’s good not to be working in a stagnant industry and the challenge of keeping up with the latest trends and improving efficiencies is a real driving factor.
4. What’s your philosophy behind Fluidic?
To become an extension of our client’s teams, offer value and the highest calibre of service. The overarching aim of the company is to help the industry do better by playing our part in delivering quality marketing that helps to grow innovators into leaders.
5. How would you describe yourself?
Busy! No, seriously I’m a creative individual trapped in a logical mind and a victim of my own perfectionism. I love to do a job properly and efficiently with a bit of flair. It’s probably the scientist in me coming out, but dissecting a process and improving on it to save time for myself, the family, agency or clients is innately satisfying.
6. If you were a car, what make and colour would you be?
During the week something like a red Chevrolet Camaro, which was the pace car at the Indy 500 which I went to in 2010. At the weekend I’d be a Jaguar F Type convertible in British racing green.
Both have style and performance, they Chevy delivers power and quality but the Jag means you can take the foot off the accelerator and cruise during your downtime!
7. You look and sound like Jamie Oliver. Do you enjoy cooking?
I do, when time permits. Having started out as an organic and analytical chemist I have an appreciation (and the best training) for it.
Just like with great design, simplicity in cooking is a true art and easier said than done. But, when executed properly, a few simple ingredients can become an amazing concoction. It’s about quality, not quantity!
8. You are always fizzing with ideas. What tools do you use and recommend for workflow and project management to help you keep track?
There’s a new one every week so this answer could well be out of date very quickly! At the Agency we’re currently using ClickUp for project and client management, it’s like Trello on steroids and the dev team is on the ball, constantly releasing new features.
Of course, we employ Slack for general communications and to consolidate notifications. Our internal wiki is built out on Notion which is a brilliant hybrid doc platform and, of course, GSuite has to be mentioned for pure value for money. I think I enjoy hunting for new tools just as much as using them, which is why I also recommend Product Hunt.
9. What projects are you most proud of?
I worked on a great project for indigenous health in NSW where we traveled around the state to screen people in their own communities. It was great to see the positive outcomes and engagement with local healthcare providers that the programme generated and to meet and work with so many awesome people from NSW Health and beyond.
10. Where do you work? What’s your office like?
Work is wherever the wind takes me and sometimes my office is the road, airports, trains, hot-desking at client’s offices.
These days we have the tools to work everywhere, which can be both a blessing and a curse! In addition to the office space in Artarmon I also work from home in the beautiful Southern Highlands. We’re about 1.5 hours south of Sydney so it’s the perfect location to be away from the hustle and bustle, but within easy reach of the city and airports at the same time.