Healthcare Marketing Archives ~ Fluidic

Strategy

Google Medic — Take advantage and boost your medical SEO!

It’s no exaggeration to say that the Google Medic update sent shockwaves through the SEO world, hitting a number of markets and industries hard when

April 15, 2021

Medical Marketing

EAT SEO: what is it and why is it essential for a YMYL site?

In the world of digital marketing and Search Engine Optimisation (SEO), EAT stands for Expertise, Authoritativeness and Trustworthiness. The acronym is commonly used as a

April 14, 2021

Healthcare Marketing

Healthcare Branding: The benefits of taking your efforts to the next level

Whether you are a healthcare organisation or medical practice, healthcare branding should be a crucial aspect of your marketing strategy. For too long, providers and

April 1, 2021

Healthcare Marketing

Radiology marketing tips to boost your business growth

Like any business providing healthcare services, marketing your radiology practice or imaging centre is a challenging, but essential component of successful growth. If you want

March 29, 2021

Healthcare Marketing

8 Ways to improve your waiting room for patients

There’s a lot you can do to design an optimal service experience within your general practice waiting room. All of the things your patients see,

February 2, 2021

Patients waiting to be seen by the doctor

Healthcare Marketing

Understand the minds of patients who are kept waiting

Understanding these eight factors can help you improve your medical practice from your patient’s point of view. Unoccupied time seems never ending It may not

January 19, 2021

Healthcare Marketing

Healthcare Practice Marketing — Succeed on 6 Fronts

Well planned healthcare practice marketing can create a undeniable competitive advantage for your business. By maintaining a presence on multiple fronts, you are much more

January 14, 2021

Healthcare Marketing

Create a Healthcare Marketing Strategy That Works

The Evolution of Healthcare Are you aware of how rapidly the medical industry is evolving? Digitisation, global pandemics, tech accelerations, generation gaps, demographic changes, shifts

December 30, 2020

Healthcare Marketing

Nostrum Remedium: A Brief History of Pharmaceutical Marketing

It was the ads for patent medicines, known as Nostrum Remedium, that drove circulation of many newspapers. Emerging from as early as the 1700s, patent medicine products (nostrum remedium) were sold at high prices, and made from inexpensive ingredients. They used basic branding to stand out and often contained royal endorsements to protect the brand from copycats.

April 9, 2019

Healthcare Marketing

Medical Marketing Lessons from Successful Digital Health Companies

While digital health is yet to be recognised as a sector in its own right and has many challenges, core marketing principles — from product development to distribution and communication strategy — apply now as much as ever.

April 2, 2019