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Cocaine tooth drops advertisement
Healthcare Marketing
Danielle Spinks

Nostrum Remedium: A Brief History of Pharmaceutical Marketing

It was the ads for patent medicines, known as Nostrum Remedium, that drove circulation of many newspapers. Emerging from as early as the 1700s, patent medicine products (nostrum remedium) were sold at high prices, and made from inexpensive ingredients. They used basic branding to stand out and often contained royal endorsements to protect the brand from copycats.

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