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Patients push for digital transformation in general practice
Around the world, patient demand is pushing doctors into the digital revolution. But not without some complications. Differences in consumer and practitioner perceptions A comparative
Patients are at the heart of successful Medical Marketing
If you’re doing business in the medical industry, patients need to be placed at the epicentre of your marketing in order for it to be
Medical Marketing success is built on precision and accuracy
Precision and accuracy are equally important facets of medical marketing communication. Nail them, and you ensure that your messages are on point and on target, both key foundations to building trust with your audience. But what do precision and accuracy mean?
Nostrum Remedium: A Brief History of Pharmaceutical Marketing
It was the ads for patent medicines, known as Nostrum Remedium, that drove circulation of many newspapers. Emerging from as early as the 1700s, patent medicine products (nostrum remedium) were sold at high prices, and made from inexpensive ingredients. They used basic branding to stand out and often contained royal endorsements to protect the brand from copycats.
Medical Marketing Lessons from Successful Digital Health Companies
While digital health is yet to be recognised as a sector in its own right and has many challenges, core marketing principles — from product development to distribution and communication strategy — apply now as much as ever.
Making Sense of the Mental Health App Explosion
According to the WHO, mental health disorders affect one in four people. It’s not surprising that the resounding crisis in mental health has also seen
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