Blog
Breathe new life into your Medical Marketing and Healthcare Communications
Ten Minutes with Dr Julian Hooper, founder of Fluidic
Julian Hooper went from being a lab scientist to running an agency for emerging scientific and healthcare firms. Why?
Why accessibility on the web matters, especially for medical and healthcare
Websites for healthcare and medical centres are right at the forefront of services. So why are so few of them accessible? Accessibility means making sure
Influencer Marketing for Healthcare Brands in Australia
The influencers can act to humanise a health product or service, create awareness, share video or case study information, and showcase a brand in real life. But there are legal and ethical caveats
Chatbots: The New Frontier in Medical Marketing
Chatbots are set to make a major impact on Medical Marketing — and it’s going to happen a lot sooner than you think. In fact,
Aged care marketing strategies to make your nursing home stand out
Nursing homes are a vital part of our community because of the care that they offer to the elderly. They are the institutions that are
Using storytelling to position and market your medical startup
Medical startups can gain a lot from storytelling. Like childhood fairytales, a good story is often a journey. These journeys are universal and deeply held. There is conflict or difficulty, and a resolution of sorts.
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