The Blog
Why accessibility on the web matters, especially for medical and healthcare
Websites for healthcare and medical centres are right at the forefront of services. So why are so few of them accessible? Accessibility means making sure
Influencer Marketing for Healthcare in Australia
The influencers can act to humanise a health product or service, create awareness, share video or case study information, and showcase a brand in real life. But there are legal and ethical caveats
Chatbots: The New Frontier in Healthcare Marketing
Chatbots are set to make a major impact on healthcare marketing — and it’s going to happen a lot sooner than you think. In fact,
Aged care marketing strategies to make your nursing home stand out
Nursing homes are a vital part of our community because of the care that they offer to the elderly. They are the institutions that are
Using storytelling to position and market your medical startup
Medical startups can gain a lot from storytelling. Like childhood fairytales, a good story is often a journey. These journeys are universal and deeply held. There is conflict or difficulty, and a resolution of sorts.
Content Marketing: A Perfect Fit for the Health Vertical
Content marketing is a proven way of delivering lucrative traffic to almost any online business, but it’s vastly more efficient in specific verticals than in