If you’re doing business in the medical industry, patients need to be placed at the epicentre of your marketing in order for it to be
Precision and accuracy are equally important facets of medical marketing communication. Nail them, and you ensure that your messages are on point and on target, both key foundations to building trust with your audience. But what do precision and accuracy mean?
It was the ads for patent medicines, known as Nostrum Remedium, that drove circulation of many newspapers. Emerging from as early as the 1700s, patent medicine products (nostrum remedium) were sold at high prices, and made from inexpensive ingredients. They used basic branding to stand out and often contained royal endorsements to protect the brand from copycats.
While digital health is yet to be recognised as a sector in its own right and has many challenges, core marketing principles — from product development to distribution and communication strategy — apply now as much as ever.
Julian Hooper went from being a lab scientist to running an agency for emerging scientific and healthcare firms. Why?