The Blog

Supercharged thoughts from the team @fluidic to help lift your medical marketing and healthcare communications off the ground.
Cocaine tooth drops advertisement
Healthcare Marketing
Danielle Spinks

Nostrum Remedium: A Brief History of Pharmaceutical Marketing

It was the ads for patent medicines, known as Nostrum Remedium, that drove circulation of many newspapers. Emerging from as early as the 1700s, patent medicine products (nostrum remedium) were sold at high prices, and made from inexpensive ingredients. They used basic branding to stand out and often contained royal endorsements to protect the brand from copycats.

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Sailboat on Sydney harbour
Julian Hooper

Our Clients Come First

Have you ever noticed that the first letter of our name is not a capital letter? In case you were wondering, no — we didn’t fall

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